ØRN make high quality workwear and uniforms for the ‘Backbone of Britain’ workers: waste and facilities management, healthcare and logistics industries. 

Their competitors all talk about how tough their clothes are. Which fits the category but blends in on the sales floor.

We spotted that ØRN’sclothes always looked like new. No matter how many times they were worn or washed or were scraped and scratched. They kept the people wearing them looking good for a long, long time.

That gave procurement a genuine proof point that matters to any uniform wearing company. And it reflected the worker’s pride in their graft, so they kept requesting them from their managers.