Last updated: 26 October 2026

At Signal & Noise, we take your privacy seriously. Here's what you need to know about the information we collect, why we collect it and what we do with it.

Who we are

Signal & Noise is a B2B brand positioning and strategy consultancy.

This website is operated by Duncan Campbell-Szucs, trading as Signal & Noise.

If you have any questions about how we handle your personal information, you can contact us at:

duncan@signalandnoise.uk

What information we collect

When you get in touch through our website, we may collect:

  • Your name

  • Your email address

  • Your company name

  • Information you choose to share about your business or enquiry

We may also collect technical information about how visitors use our website, depending on the analytics and cookie settings in use.

How we use your information

We use the information you provide to:

  • Respond to your enquiries.

  • Discuss potential projects and services.

  • Communicate with you about work you've asked us to consider.

  • Maintain and improve our website and services.

  • Meet our legal obligations.

We won't add you to a marketing mailing list simply because you've contacted us.

Our lawful basis for using your information

We process personal information where we have a valid lawful basis under UK data protection law.

For example, responding to business enquiries may be necessary to take steps towards a contract or may be covered by our legitimate interests in responding to prospective clients, depending on the circumstances.

Where consent is required, such as for certain cookies or optional marketing communications, we'll ask for it.

How we store and share your information

Our website is built using Squarespace.

Information submitted through our contact form may be processed by Squarespace and any email or storage providers we use to manage enquiries.

We may share information with trusted service providers where necessary to operate our business, subject to appropriate protections.

We don't sell your personal information.

How long we keep your information

We keep personal information only for as long as it's reasonably necessary for the purposes for which it was collected, including responding to enquiries and meeting relevant legal obligations.

If you contact us about a potential project but we don't end up working together, we'll generally keep your enquiry details for up to 12 months after our last meaningful contact.

If we work together, we may keep relevant project records, correspondence and financial information for up to six years after our working relationship ends, where necessary for business, legal or tax purposes.

We regularly review the information we hold and securely delete it when it's no longer needed, unless we're legally required to keep it for longer.

International transfers

Some of our technology providers may process information outside the UK. Where this happens, we use or rely on appropriate data protection safeguards as required by law.

Your rights

Depending on the circumstances, you may have the right to:

  • Request access to the personal information we hold about you.

  • Ask us to correct inaccurate information.

  • Request deletion of your information.

  • Object to or request restrictions on certain processing.

  • Withdraw consent where we've relied on it.

  • Exercise other rights available under applicable data protection law.

To make a request, contact us using the details above.

You can also raise a concern with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Cookies

Our website may use cookies and similar technologies to support its operation and, where enabled, understand how visitors use it.

You can manage your preferences through our website's cookie controls.

Changes to this policy

We may update this policy from time to time to reflect changes to our website, services or legal obligations.

The latest version will always be available on this page.